Tata Nano Business Plan - 4532 Words

*EXECUTIVE S*UMMARY What makes Tata Nano so cheap? Basically, by making things smaller, lighter, do away with superficial parts and change the materials wherever possible without compromising the safety and environmental compliance. It is said that Tata Nano has better millage than Toyota Prius and same gas emission as a scooter. Tata Nano will be imported to Malaysia by Tata Industries in parts. It will be assembled in its two factories i.e in Shah Alam, Selangor and Pasir Gudang, Johor Bahru. There are four distribution centres in Peninsular Malaysia i.e. in Kuala Lumpur, Penang, Johor Bahru and Kuantan. All Tata Nano cars will be distributed through these distribution centres only. Order can be made vide these distribution†¦show more content†¦Opportunities The weak performance by the ruling Barisan Nasional in the general elections held on March 8 2008, has paved the way for the stalled reformist agenda –promised by Prime Minister Abdullah Ahmad Badawi back i n 2004 – to gather pace. This would help to open up the country’s closed political system and improve transparency and accountability within key institutions. Threats Malaysia Economic SWOTaysia Economic SWOT Strengths During the past four decades, Malaysia has transformed itself from a commodities-dependent backwater into a major world source for electronics andcomputer parts. Malaysia is the world’s largest producer of rubber, palm oil, pepper and tropical hardwoods, and is also a net exporter of crude oil. All this provides a solid platform for economic growth Weaknesses Opportunities The opportunity for private-sector-led growth will improve as the government continues divestment of state shareholdings in order to raise funds to narrow the budget deficit. Threats Malaysia Business Environment SWOT Strengths Weaknesses Opportunities Threats The following will be key strengths and weakness within the *company and describes the *opportunities and thr eats facingShow MoreRelatedTata Motors : A Company1460 Words   |  6 Pagescame to a closure, Tata Motors Limited. found themselves spotlighted as a company, that’s expectations were higher than their results. During the year, the company struggled with maintaining responsible business practices, delivering a unique service and creating a brand representation of innovation, while struggling to against all odds, that threatened their value proposition. 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Jamsetji began his business career with the following goalsRead MoreNano Tata1335 Words   |  6 Pagesï » ¿SYNOPSIS The   case illustrates the   opportunities, challenges   and trade-offs involved   in the   design, prototyping and marketing   of the   Nano —   the   so-called people’s   car   —   by Tata   Motors   Ltd.   (TML), a   Tata   Group company. The case takes place nine months after the company’s chairman, Ratan Tata, launched the Nano, on January 10, 2008, at   the 9th Auto   Expo in Pragati Maidan,   an exhibition center in   New Delhi, India. The case   asks   students to   take   the position   of   Ravi Kant,  Read MorePresentation on Tata Nano Car1647 Words   |  7 PagesPresentation On Tata Nano - Presentation Transcript 1. Presentation On Tata Nano 2. Introduction Of Tata Nano o â€Å" Dream-dream and dream, because dream gives vision, vision gives thoughts and finally thoughts lead to the actionquot;. Each letter of these motivational words said by Indiaapos;s former President Dr. A.P.J. Abdul Kalam goes exactly with Mr. Ratan Tata, Chairman of Tata group, who in the year 2003, dreamt of producing a safe, affordable Car for the common man. Finally after theRead MoreCase Analysis – Ratan Tata: Leading the Tata Group Into the 21st  Century Due: April 16th, 20111313 Words   |  6 PagesCase Analysis – Ratan Tata: Leading the Tata Group into the 21st  Century Due: April 16th, 2011 In this essay I will discuss Tata’s Motor’s Company and Ratan Tata’s leadership approach on leading the Tata group in the 21st century. Ratan Tata faced benefits as well as challenges to streamlining the business and dealing with the companies he had acquired for more than 50 years. There were more trials during his management span however; he was a leader that served as inspiration and a role model

American Values and The Lion King - 1010 Words

American values are among the attributes which make a person who they are. Many fail to understand them, there are the standards used to define these ‘values.’ American values are an individual’s belief system set over time, the decisions they make in their life, their morals and what it means to be an American citizen. Few of these notable values that Americans have stayed true to are present in the Disney film, The Lion King. The film itself may dismiss to be nothing more than a childhood fairy tale; however, it reflects much of how American Values are seen in the arts today. Modern day American citizens are categorically indulged in the lifestyle obsession of ‘the American dream,’ being driven by what they see on television, hear on the radio, read in magazines/newspapers, and in other forms of media. Mary McMahon, author of â€Å"What is the ‘American Dream?’ defines the American Dream to essentially be â€Å"an idea that suggests that anyone in the US can succeed through hard work and has the potential to lead a happy, successful life (McMahon 1).† This belief has the power to infiltrate itself into a persons life, taking control of them and their actions substantially. After some time, a persons hopes and dreams can become scrambled by confusion in their beliefs, these beliefs are then replaced by influences in what they see, hear, or read. The Lion King is an example of this influence in beliefs, being intended for young children to teach them about growing up in a way thatShow MoreRelatedQuestionable Social Messages Spread by Disney864 Words   |  3 Pagesvulnerable to the powers of the media. Disney movies are also a vehicle for spreading cultural notions, such as racism. This medium opens an avenue where children can be indoctrinated and pass questionable values on to following generations. Walt Disney shows us how his strong feelings and or values shown in his films were all meant in a good way. â€Å"Our heritage and ideals, our codes and standards - the things we live by and teach our children - are preserved or diminished by how freely we exchange ideasRead More Criteria for Evaluating Media Violence Essay1530 Words   |  7 Pagesviewers, is violence critical to the success of the industry, does violence have aesthetic value, who decides what is violent, and if something is found to be violent, should it be banned? 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The new policy, though opposite of what it was intended for, drove Americans into underground speakeasies, where popular jazz was played into the wee hoursRead MoreRastafari Essay1605 Words   |  7 Pageswho was a black, Jamaican nationalists, prophet to many Jamaicans and visionary, preached a message of black supremacy and initiated the â€Å" Back to Africa† movement calling for all blacks to return home to Africa. Garvey proclaimed that a new black king would soon rise out of Africa to deliver all Africans from their oppressions all over the world. This prophecy was fulfilled at the time of the coronation of Haile Selassie I as Emperor of Ethiopia. The coming of the first Rastas, A s hortened versionRead MoreAnalysis Of The Movie The Disneyfication Of Broadway 1416 Words   |  6 Pagesshows are cleaner. Scholars have titled this the â€Å"Disneyfication of Broadway†(Wollman 445). Disney’s presence on Broadway remains virtually impossible to deny; however critics wonder whether what exactly this â€Å"Disneyfication† means for the future of American theatre. This essay follows the conversation surrounding Disney’s â€Å" Broadway takeover† as it pertains to both the phenomenon’s commercial and artistic impact. The Walt Disney Company’s introduction to Broadway occurred in 1994 as a result of MayorRead MoreSummary : Ruler Of The Jungle 1175 Words   |  5 Pages Ruler of the Jungle What strictly makes the lion the ruler of the jungle? I have perceived it all my existence, but I am not even certain if lions are the toughest animals. Lion is recognized to be the King of Beasts throughout most cultures of the circle. This is mostly because of a lion’s form and partly because of the social structure of a pride and the lion’s role in the pride. A lion lives in the open and wheels its territory like a true king, and bearing a vanity that feeds him. 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The two men make extremely strong and effective arguments that often rely on pathetic appeals to connect to their audience s values. However, Obama focuses more on an ethicalRead MoreRichard Cory s The Title1493 Words   |  6 Pagesas opposed to a single individual. As the poem repeatedly indicates with the pronoun â€Å"we,† the people of the town are the poems speakers and they narrate the events of the poem. Obviously, they are working-class citizens who have little of material value and sometimes can’t afford meat to put on their tables in the second line of the last stanza. They admire Richard Cory because of his possessions and his elegant demeanour, while also envying him because he seems to have everything he could possiblyRead MoreDisneys affect on our Children and Culture1525 Words   |  7 Pagesthese movies are good for children, that they promote stimulation of the imagination, and contain them in an aura of innocence. The relevance of these films, however, crosses the boundary of being just entertainment. They are teaching children certain values and roles at least as much as any other traditional institution of learning such as ones family, school, or religion might. And the ideological messages presented in these films have a negative effect on children. Childrens films are especially

Happiness and Money Free Essays

Money has become one of the main things In our modern life. Some people live their lives to earn money. They work hard, trying to earn as much money as they can. We will write a custom essay sample on Happiness and Money or any similar topic only for you Order Now Some of them become crazy about It and lose their dlgnlty hunting money. They dont appreciate such Important things as family, friendship, love and other feelings. Such people become greedy, they spend their lives in loneliness. I don’t deny that money influences our life a lot. As W. S. Maugham said † Money is like the sixth feeling ithout which you cannot make a complete use of the other five. I quite agree. A person can’t be happy if he has no money to satisfy his natural needs. But I think that money should have a limit. A person shouldn’t have too much money. It begins destroying him and becomes his curse. It is said in the Bible that â€Å"The love of money is the root of all evil. † Yes, big sums of money really bring dfferent problems because people feel very envious and Jealous of other’s fortune. The majority of all the crimes are made because of money. I’m among the people who consider that money Is not ll-powerful. Humanity, dignity, intelligence, kindness and other good qualltles of a person can’t be bought for money. We’ll never be able to buy pure love, real friendship and loving and caring family. But life Isnt worth living without these things. It’s not worth living if money has become the point of it either. 9HAeKC. AnpeKT Can Money Buy Happiness Can money buy happiness? Various people have various answers. Some people think that money is the source of happiness. With money, one can buy whatever he enjoys. With money, one can do whatever he likes. So, In their minds, money can bring omfort, security, and so on. Money, as they think. Is the source of happiness. But there are still a lot of others who think that money Is the root of all evil. Money drives people to steal, to rob, and to break the law. A lot of people became criminals just because they were in search of money. And in the Western countries, there is nothing that can t be bought by money. Many people lose their own lives when hunting it. I think that money is essential to life and we cannot do without money. But even though money is necessary to life, it can t buy happiness. Happiness s not something that can be measured by money. It is a state of mind. One can have plenty of money, with which he can buy whatever he wants, and at the same time he is not happy because he is never satisfied or he is troubled by various kinds of problems. Therefore, although money is necessary for a happy life, it can t buy happiness. People usually dont think too much about the meaning of money. The only Idea and concern Is to make more than they usually have. Of course having money Is a good thing because they give us the possibility to satisfy our needs and desires. People they don’t usually think too much, the waste it buying expensive cars, eating out or buying expensive things Just for being in fashion. Yet, money has a certain feature â€Å"to come† easier to those who treat it well. Money tends to go to those who can use it in the most productive way to produce useful services and valuable goods and who has the ability to invest the in a profitable economical field. At the same time money uses to flow away from those who don’t have the habit to use them in a profitable way. I think everyone should learn to save money and to invest it in rder to gain more. If we know the value of money we can easily manage it. It becomes a habit that leads to a successful life and career. The more effective period for learning the value of money is childhood because children usually don’t value money because they don’t know how much effort their parents put in their work in order to earn a certain some of money. Thus, parents are responsible for showing the real value of money when their kids are still small, than it will be much easier for them to value money without being even told about this. How to cite Happiness and Money, Papers

West Coast Jazz

Introduction In the 1950s and the 1960s a new form of jazz music was invented in Los Angeles. It was referred to as West Coast jazz and it primarily developed as a variation of cool jazz (a type of modern jazz that grew up during the Second World War period). The music was also seen as an evolution of bop jazz though it contained some aspects of swing that had overtime been discarded or summarily overlooked. Most of the recordings in the genre were characterized by a heavy arrangement of the music which usually came with a formal composition.Advertising We will write a custom essay sample on West Coast Jazz specifically for you for only $16.05 $11/page Learn More However, there were experimental tracks that had success with audiences and which ended up being classified under West Coast jazz. This essay seeks to analyze the development of West Coast jazz as well as to evaluate the appropriateness of the names allotted to this genre of music. To this end v arious forms of literature, both electronic and print, shall be consulted in order to provide a proper scholarly background to the discussion. The evolution of jazz leading to the birth of West Coast jazz In the period following the end of WWII, jazz as an independent genre of music went through intense transformations. This went in tandem with the other socio-cultural changes, including the birth of the civil rights movement, that were taking place in the post-war era. Around this time jazz broke down into the bop, Hard Bop and Cool sub-genres[1]. Of even more importance is that with this split, jazz also acquired classification into two camps-the West Coast and the East Coast. Musicians from the two coastal camps also relied on two particular record labels-one from each camp-to do most of their tracks. The Los Angeles Pacific Jazz label handled the West Coast musicians while the Blue Note Records produced the East Coast jazz[2]. The West Coast jazz was mainly identified by a relax ing sound as compared to its Eastern counterpart which was faster and had more intensity. It had some kind of laid back swing touch to it and most of the followers of the style commonly referred to it as cool jazz. This sound was easy to the ears and it had the effect of giving the listener a relaxed feeling. The West Coast Sound was easily accessible to the public and as it received immense airplay in Los Angeles radio stations and clubs. Aside from the differences in sound between the West coast and the East Coast jazz, there were basic racial elements of distinction between the two sub-genres[3]. West Coast jazz was mainly Caucasian-led while the East Coast had a distinct African-American composition and following. Music by West Coast musicians such as Curtis Amy and Teddy Edwards had some a characteristic gospel touch whose origin could be traced all the way to Africa[4]. The entry of West Coast jazz into the music scene was not sudden. This is because it mainly stemmed and evol ved from styles that had already established a presence in the United States. Even with its uniqueness, keen followers could easily tell that West Coast jazz was an amalgamation of various musical genres and sounds. The classification of the West Coast sound placed all musicians from the genre into one group and this had the eventual effect of establishing and maintaining harmony to the sound.Advertising Looking for essay on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More The swing period Before the advent of West Coast jazz the American musical scene was defined by two typical sounds; these were Big Band and Swing. A basic swing band was made up of a minimum of ten members, classified under the saxophone, the brass and the rhythm sections[5]. Proponents of the Swing sound from the West Coast included Stan Kenton, Woody Herman and Herb Geller[6]. Their music helped give solace to most people during the war period. Stan Kenton was a renowned pianist and his influence had a global aura to it. He was among the first individuals to experiment with the Big Band format as well as flirting with the pre-existing boundaries of Swing. His boldness was well received and he found admirers among many of the up-coming young talent. His involvement in modern music greatly influenced the changes happening to modern jazz, particularly in terms of performing with orchestra-type bands with some of them having more than forty members. The bands were well sectioned with a clear distinction between the wind and the string. This innovation marked the beginning of free jazz. Over the years, a number of musicians went through Kenton’s band and later parted to establish independent bands. However, they all credited Kenton as their discernible role model and key influence. Much later these Kenton students alongside other swing greats such as Wardell Gray invented two new jazz sub-genres; Bop and Cool[7]. Players in the West Coast post swing era Once the Second World War came to an end, most musicians found it necessary to embrace new styles of music. Many of them experimented with various combinations and son Bop and Cool were taking over the place of Swing. However, as other musicians were eager to embrace changes two artistes remained committed to Swing in its traditional form. These were Cy Touff and Bob Brookmeyer. Touff’s compositions touched on various themes established by various bandleaders in New Orleans. His music gave Swing jazz a vastly unique identity since it brought in elements from the Chicago music scene where the musician originally came from. Brookmeyer was born in Kansas City and was introduced to the music scene as a pianist in the army band. Later he picked up the trombone and found a place in various swing bands most notably playing alongside Woody Herman. In 1954 he linked up with Gerry Mulligan and Chet Baker to create a brand new sound. Even with his contribution to i nnovative sounds, Mulligan’s heart still remained with traditional Swing and this even led him to create the nostalgic album, Traditionalism Revisited. Advertising We will write a custom essay sample on West Coast Jazz specifically for you for only $16.05 $11/page Learn More The West Coast Bop As most of the West Coast Jazz musicians were experimenting with different elements of Bop and Cool, the counterparts from the East Coast decided to follow new musical paths leading to the advent of Hard Bop (sometimes referred to as Soul-Jazz). These musicians decided to break away from conventional music ties and played around with the space they were given. The Hard Bop movement was distinguishable by the input of guitarists Grant Green and George Benson, saxophonists Eddie Harris and Cannonball Aderly and Pianists Jimmy Smith and Horace silver[8]. Hard Bop found its primary following in the East Coast. However, there were a few musicians from the West C oast who embraced it fully. One of these artistes was Teddy Edwards who went against his region’s attachment to swing to work alongside Dexter Gordon to create the unique Los Angeles Bop. This was around the same time when the big bands that hitherto characterized the music scene were abandoned for solo performances. The birth of Cool jazz The entry of bop (also known as Bebop) heralded the decline of swing. This transformation mainly happened in the East Coast through the work of such musicians as Max Roach and Charlie Parker. As the East Coast was getting excited about the fast paced sounds and the stretched solos, the West Coast musicians were exploring harmonic possibilities through the integration of bop elements in their compositions to come u with the unique Cool sound. Cool  jazz was characterized by a combination of swing and various experiments with various chordal progressions. One of the musicians from the West Coast who had a primary hand in the development of Cool jazz was Dave Brubeck. Alongside East Coast’s Miles Davis, Brubeck released landmark recordings to mark the maturation of a new genre of jazz. The â€Å"Cool† movement found grounding in the Los Angeles jazz scene with most of the greatest Cool jazz musicians coming from the West Coast[9]. Below are some of the musicians who contributed to the popularization of the Cool style. Bill Perkins Bill Perkins was born in San Fransico but later relocated to Los Angeles where he did a stint in Stan Kenton’s band. He teamed up with fellow musicians from the West Coast including Bob Cooper and Jack Montrose to act as a primary head in the growth of the Cool sound. However, most of the popular Bill Perkin’s tracks are the ones he did with Kenton, with some of them being as popular today as they were during the time that they were originally released.Advertising Looking for essay on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More Bud Shank Bud Shank was raised in Ohio and then relocated to California after dropping out from college. He performed with several bands, most of which broke up in their early days. During this time he managed to learn how to play the flute. This, coupled with his skill in the Saxophone gave him an edge against fellow instrument players. In between the period 1950 and 1951 he joined Stan Kenton’s band where he managed to make a name in the Cool genre of jazz music. Alongside Bob Cooper, Shank managed to give the oboe and the flute a place in jazz music. Jack Montrose Jack Montrose was born in Detroit Michigan but he moved to California during his teens[10]. Having graduated with a degree in music from the Los Angeles State College in the 1953, Montrose channeled his focus to music and his experimentation with different genres of music helped him make a name for himself as one of the most influential artistes in West Coast jazz[11]. Unfortunately for Jack, he became addicted t o heroine and most of the bands he played with found him a liability and cut him loose. He later underwent rehabilitation but by the time he was back in control, changes had taken place in the music scene and his style was no longer being appreciated. This is the reason why he is among the influential but forgotten heroes of West Coast jazz. West Coast Jazz Key musicians-Gerry Mulligan and Chet Baker The West Coast sound had very many followers. Saxophonist Gerry Mulligan and trumpeter Chet Baker, being the first musicians to work under the Pacific Jazz production level, turned out to be some of the most influential individuals in the development of the sound[12]. The entry of Mulligan into the music scene was some kind of defining moment as far as the West Coast movement was concerned. His contribution was greatly appreciated mainly because he was able to borrow from elements from East Coast owing to his constant contact with Miles Davis as well as drawing from his background as he originally came from New York. Chet Baker who originally came from Oklahoma also played a clear role in the development of the Pacific Jazz sound. The Mulligan-Baker influence on jazz scene was not initially anticipated primarily because the two were struggling artists when they first met. Mulligan had hitch hiked from New York while Baker had been a poor Dixieland trumpeter. However, it was instant chemistry when the duo created a clean swinging sound. Their immediate success was characterized by imitation by young musicians as well as by the migration in droves of musical talent into Los Angeles. The appropriateness of the geographical title â€Å"West Coast jazz† The tag West Coast jazz when identifying the particular type of jazz being performed in Los Angeles may not clearly present the intention of the branding. This is because the growth of jazz in the period after the Second World War depended on a fusion of styles from both the East and West Coasts. The title  "West Coast jazz† basically implies that the type of jazz being referred to originally sprang up in the regions around Los Angeles. However, as has been illustrated in this essay, the genre that is currently referred to as West Coast jazz was simply a combination of various jazz elements-some of which were primarily invented and popularized in the East Coast. Aside from this, most of the notable artists in the West Coast had roots from the East Coast and therefore brought in elements from their home regions into the Los Angeles Music Scene. As a matter of fact, it is definitely clear that West Coast jazz borrowed more from the East Coast as compared to what jazz in New York borrowed from the West Coast. However, it is without a doubt that both Coasts had their role to play in the music industry and most of them left their mark with their releases. Conclusion West Coast jazz was a fundamentally vibrant element of the United States music scene. However, because its advent happen ed around the time when more popular genres were developing in New York, this item of jazz development often tends to be overlooked. With the artists in New York following new directions when it came to jazz, those in Los Angeles chose to stick with the Swing from which they drew a number of closely related variations. However, it is definitely clear that both the New York and Los Angeles aspects of jazz growth had a significant effect in the general development of the genre. Both the East and West coasts produced exceptional performers whose impact continues to be felt in modern-day music. Reference List Gioia, T, West Coast jazz: Modern jazz in California, 1945-1960, University of California Press, California, 1998 Waters, K, H, Martin, Essential jazz: the first 100 years, Cengage Learning, Connecticut, 2008 Footnotes T, Gioia, West Coast jazz: Modern jazz in California, 1945-1960, University of California Press, California, 1998, p.176 Gioia, pp.56, 195-196 Gioia, p.52 K, Water s, H, Martin, Essential jazz: the first 100 years, Cengage Learning, Connecticut, 2008, p.169 Gioia, p.210 Waters Martin, p.87 Gioia, p.51 Waters Martin, p.167 Gioia, p.176 Gioia, p.295 ibid. Waters Martin, pp.160-161 This essay on West Coast Jazz was written and submitted by user Barracuda to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Civil Right after 1964 essays

Civil Right after 1964 essays Conservatism (1980s Style)- the principles and practices of the Conservative party in United Kingdom. Irangate- a big scandal that was compared to Richard Nixons Watergate scandal, but it raised more troubling issues. It was significant, because it left the role of the president unexplained during the summer of 1987. Mikhail Gorbachev- In 1970 he was elected to the USSR Supreme Soviet; from 1971 till 1991 Gorbachev was a member of the Communist Party Central Committee. He is significant, because he was the last leader in communist party, he symbolizes the end of the communism. Persian Gulf War- a war in which Iran and Iraq had battered each other in a debilitating war. It was significant, because Iraq won a narrow victory over Irans fundamentalism. Anita Hill- a law professor who polarized Senate hearings on the nomination of Clarence Thomas to the Supreme Court when she accused her former boss of sexual harassment. She was significant, because womens groups were disturbed that the all-made Judiciary Committee had at first kept her allegations private. Elections of 1992-As the election campaign of 1992 began, the incumbent President, George Bush, held a commanding lead in the polls, over any and all potential rivals. It was important because it left the fate of the conservative revolution unresolved. New Immigration- The 6.5 million immigrants who arrived between 1990 and 1998 accounted for 32 percent of the increase in the total U.S. population. It was significant because the reform of the old quota system opened the way for a wave of immigrants unequaled since the beginning of the century. Bill Gates- is chairman and chief software architect of Microsoft Corporation, the worldwide leader in software, services and Internet technologies for personal and business computing. It is important, because Microsoft had revenues of $25.3 billion for the fiscal year ending June 2001, and emplo ...

Grasshoppers, Crickets, and Katydids, Order Orthoptera

Grasshoppers, Crickets, and Katydids, Order Orthoptera If youve walked through the grass on a warm summer day, youve likely encountered members of the order Orthopterathe grasshoppers, crickets, and katydids. Orthoptera means straight wings, but these insects would be better named for their characteristic jumping legs. Description Crickets, grasshoppers, and katydids undergo incomplete or gradual metamorphosis. Nymphs look similar to mature adults but lack fully-developed wings. Powerful hind legs, built for jumping, characterize the Orthopteran insects. The muscular legs propel grasshoppers and other members of the order for distances up to 20 times their body lengths. Insects in the order Orthoptera are known for more than their jumping skills, however. Many are accomplished singers as well. Males of some species attract mates by producing sounds with their legs or wings. This form of sound production is called stridulation and involves rubbing the upper and lower wings or the hind leg and wing together to create a vibration. When males call for mates using sounds, those species must also have ears. Dont look at the head to find them, however. Grasshoppers have auditory organs on the abdomen, while crickets and katydids listen using their front legs. Orthopterans are usually described as herbivores, but in truth, many species will scavenge other dead insects in addition to feeding on plants. The order Orthoptera is subdivided into two groupsEnsifera, the long-horned insects (with long antennae), and Caelifera, the short-horned insects. Habitat and Distribution Members of the order Orthoptera exist in terrestrial habitats throughout the world. Though often associated with fields and meadows, there are Orthopteran species that prefer caves, deserts, bogs, and seashores. Worldwide, scientists have described over 20,000 species in this group. Major Families in the Order Gryllidae - true or field cricketsAcrididae - short-horned grasshoppersTetrigidae - grouse locusts or pygmy grasshoppersGryllotalpidae - mole cricketsTettigoniidae - long-horned grasshoppers and katydids Orthopterans of Interest Oecanthus fultoni, the snowy tree cricket, chirps the temperature. Count the number of chirps in 15 seconds and add 40 to get the temperature in Fahrenheit.Ant crickets of the subfamily Myrmecophilidae live within ant nests and are wingless.Large lubber grasshoppers (family Romaleidae) raise their hindwings when threatened and produce a foul-smelling liquid from pores in the thorax.The Mormon crickets (Anabrus simplex) are so named for a legend. In 1848, the first crops of Mormon settlers were threatened by a swarm of these voracious eaters, only to be eaten by a flock of gulls themselves. Sources: Insects: Their Natural History and Diversity, Stephen A. MarshallKaufman Field Guide to Insects of North America, Eric R. Eaton, and Kenn KaufmanOrthoptera - Dept. of Entomology, North Carolina State University

PROMOTION in the Merchandising Environment - Glamourflage - Part 5-10 Essay

PROMOTION in the Merchandising Environment - Glamourflage - Part 5-10 of the Project - Essay Example Glamourflage has a variety of tailor-made products which guarantee beauty, gun and joy! If you want to spice up your holiday, then you should try it out. In the current market, social media has grown to become a very critical promotional tool. Therefore, staying in contact with the clients on social media platforms will allow Glamourflage to create a personal bond and relationship with the clients. Moreover, the social media platforms will act as a communication avenue through which the clients can learn more about the products. To achieve this, three social media platforms will be used. These are Facebook, Instagram and Pinterest. Being one of the most widely used social media platform, Glamourflage will use Facebook as the primary way of socially interaction with the clients. Through Facebook, the brand can showcase its products and portray itself as a fun brand through various pictures, announcements and postings from satisfied clients. Personal videos will also be posted in the page so that client awareness is created. Clients will be encouraged to tag their friends and share the pictures and posts in the page. The Facebook page will have several options as shown below. Glamourflage will have its own Instagram page. The content in the Instagram page will be in line with what has been posted in the Facebook page. The various posts on the consumer experience, pictures of the products and the videos from the clients will also be shared on the Instagram page. By doing this, more clients will be attracted to post their pictures and share with others how the Glamourflage products has make skin caring process